Proactive risk management in Generative AI: Ethical and Environmental Considerations

dwijendra dwivedi
5 min readApr 28, 2023

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Large Language Models (LLMs) are artificial intelligence (AI) systems capable of analyzing natural language and producing humanlike responses. LLMs are widely used for business applications like chatbots and virtual assistants. However, these models can present ethical challenges as they can be vulnerable to bias, misinformation, ownership, and control issues.

Bias

Bias is an ethical consideration when designing large language models, as it can have devastating results for users. Biased models may misrepresent certain linguistic communities and adversely impact members of those groups disproportionately. Bias can be particularly problematic for those working to promote an inclusive society, not only due to its detrimental impact on users, but also because it impacts language models and their results.

Privacy

Large language models (LLMs) are an essential component of machine learning and artificial intelligence, used increasingly across industries including IT and financial services. LLMs enable automation for tasks ranging from translating text to creating chatbots. LLMs may present several potential drawbacks that hinder their usefulness; overfitting, data leakage and slow training times being among them. Such issues make LLMs difficult to use or deploy and thus render them inappropriate for many applications. Privacy concerns arise with language modelling applications when they are trained on sensitive data, especially if these models leak private information like names and phone numbers which can have serious repercussions even if the information is never used maliciously. Researchers have responded to this challenge by developing various techniques for protecting language models from privacy leakage. While these solutions may be effective, some may require extensive preparation time or require specific hardware. However, these techniques may not be sufficient to protect all models from privacy risks; this is particularly relevant when training on large datasets that contain sensitive personal information. Therefore, it is crucial that solutions be put in place to ensure all models are secure — particularly within industries handling personal information such as healthcare or finance. Though these issues are nothing new, it remains crucial that they be considered when using large language models. We hope this paper can raise awareness of these concerns while encouraging the research community to work on finding solutions and protecting public privacy from risk.

Misinformation

Misinformation, comprising both disinformation and falsehoods, is an all-pervasive problem that undermines public understanding of crucial subjects like climate change and vaccine efficacy. It impedes progress toward creating more informed societies. Misinformation has always played a powerful role in shaping worldviews and politics. But thanks to digital infrastructure, misinformation now reaches billions of individuals more efficiently, giving senders greater flexibility. As such, many misinformation campaigns have adopted traditional tactics from past campaigns in order to target modern audiences. Misinformation can have wide-ranging effects, from disseminating inaccurate facts to unintended repercussions like to alter perceptions or distrust of science, journalism and democratic institutions. As part of their journey to improve misinformation research methods, researchers must first improve research methods used for studying it — this includes adopting more behavioral measures than self-report questionnaires and investigating its causal impact on attitudes and behavior.

Ownership and control

Large language models can be complex to build, deploy and utilize in real world applications. They require substantial computational power, storage space and training data — which makes them costly for many companies as they become vulnerable to overfitting and data leakage. An additional issue is their difficulty of interpretation due to complex mathematical models they rely upon. A solution could be model visualization techniques which allow users to visually view and comprehend how a model operates. Large language models are especially susceptible to bias due to relying on large volumes of data; this can result in all sorts of biases including racial and sexist biases. This can lead to discrimination and exploitation against vulnerable groups and create ethical challenges for organizations handling sensitive personal information. One solution to this issue is data augmentation, which helps reduce bias in data and increases its ability to learn from various types of sources. However, it may also affect the performance of the model. For instance, if the data used to train it contains numerous sexist words that cause its results to produce discriminatory outcomes.

Unintended consequences

AI researchers have become increasingly concerned with unintended consequences in large language models (LMMs), or Large Model Machines, including discrimination, toxicity, information hazards and misinformation. LMMs also impact human-computer interactions, automation processes, access control and environmental sustainability. Unintended outcomes in large language models pose serious threats, potentially impacting people’s quality of life in negative ways and leaving them open to social and political biases, so their implementation must be examined thoroughly first before proceeding with.As previously discussed, machine learning algorithms can become biased when trained on data that does not accurately represent real world situations. Furthermore, overfitting is another risk; meaning they perform well on training data, but poorly when faced with new input data. Large language models may have negative consequences; however, their negative impacts can be reduced through proper design. This is especially significant as these tools can help businesses enhance customer experiences and product performance. Designing large language models with an emphasis on openness and diversity is another effective strategy to minimize their negative effects, such as selecting an algorithm which is trained on data from a range of languages, rather than solely English. Additionally, they should receive training using data from various cultures — this is essential as certain groups in society have long been affected by bias. Institutions seeking performance leader boards have driven an expansion in language model production. Unfortunately, its associated risks remain unexplored, and this paper seeks to explore them before offering suggestions as to how institutions may mitigate or mitigate these threats while reaping the benefits of larger language models.

Environmental Cost:

Training large language models (LLMs) require significant amounts of water and energy consumption, which has an adverse impact on the environment. Recent research found that GPT-3 training consumed 185,000 gallons of water, which is equivalent to what would be consumed by cooling tower of nuclear reactor. it is enough for producing 370 BMWs.

One-way LLMs can lessen their environmental impact is by limiting their size and complexity. Reducing their number of parameters will lower data processing needs and lower power usage overall. Another way for LLMs to reduce their environmental impact is through using renewable energy sources and efficient cooling solutions, which can help avoid negative effects on the environment while helping address global water shortages. Before large language models are implemented into society, it is vital to assess their environmental impacts in order to ensure they can be implemented in an equitable and balanced manner that benefits both employees and society at large. AI model development and data center operators to be more transparent in making such disclosures.

Large language models have become an indispensable asset in various fields, from IT and human resource support, customer service chatbots, code assistants and language translation software. By automating tasks and driving efficiency, they can save businesses, both time and money. AI systems represent an exciting technological advance, but improper deployment could have serious repercussions for both businesses and policymakers alike. Therefore, it’s essential that businesses and policymakers ensure AI deployment maximizes its benefits while mitigating risks as much as possible

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dwijendra dwivedi
dwijendra dwivedi

Written by dwijendra dwivedi

Head of AI & IoT EMEA & AP team at SAS | Author | Speaker| Data Thinker | Converts data into actionable insights

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